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| ea bags bring business opportunities to our country | |||
| 出处：未知 | 作者：admin | 发布：2018-09-19 01:42 | 阅读：（） |
| 摘要：Bagged tea is different from traditional Chinese tea. Bagged tea is a kind of packaging originated from abroad. Tea is packaged in small bags and then soaked directly in cups. Its advantage is that the tea leaves can not be separated, so th | |||
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Bagged tea is different from traditional Chinese tea. Bagged tea is a kind of packaging originated from abroad. Tea is packaged in small bags and then soaked directly in cups. Its advantage is that the tea leaves can not be separated, so that there is no tea in the tea.
Chinese tea culture has a long history and is extensive and profound. The name of the six tea is shocked by the four directions. Tea Sage Lu Yu wrote the earliest monograph on tea in the world, The Classic of Tea, which discussed tea systematically and comprehensively. The Chinese people pay attention to the word "taste" in tea drinking, and pay great attention to tea, tea sets, water, process, time and even the mood of tea tasters.
Development of Lipton teabag in China
In 1992, Lipton entered the Chinese market to promote Lipton black tea. In 1997, Lipton occupied the first place in the Chinese market. In 2003, Lipton launched the "Chinese Tea Series - Green Tea, Jasmine Tea" to challenge the traditional Chinese bulk green tea, intending to replicate the Chinese legend of Lipton black tea and subvert the pattern of Chinese tea industry. In 2006, Lipton's sales in China amounted to 800 million yuan, while in 2008, China Tea Import and Export Co., Ltd., ranked No. 1 among the top 100 tea companies in China, had an annual turnover of only 1.4 billion yuan.
Development of Chinese tea bags
In 1991, the output of bagged tea was 8,000 tons, accounting for only 1.6% of the total amount of tea in China. By 2001, the output reached 20,000 tons, and the output of bagged tea increased by 250% in ten years.
Guizhou is the only tea producing area with low latitude, high altitude and little sunshine in China. It has a good ecological environment, low industrial pollution, rich substances, fragrance, fresh and mellow, bright soup color, and is an important source of high quality tea in China.
According to the Provincial Party Committee and Provincial Government's "Opinions on Accelerating the Development of Tea Industry", Guizhou's tea industry will implement the "Green Tea Province" strategy. By 2020, Guizhou will be the first in the country with 5 million mu of ecological tea garden.
The supporting point of Guizhou tea brand
Famous products and no famous brands have always been the soft ribs of the tea industry in China and Guizhou. The relying and deep dependence on regional famous products has made many tea business operators hold a chicken rib attitude towards the real creation of market brands. On the one hand, it can not let go of the real value brought by regional famous products and the current profits it can create, on the other hand, it is lack of confidence in brand building strategy and worries about the market risks of enterprises.
There is no denying the business opportunities of tea bags. The following aspects will be analyzed from the specific business opportunities of tea bags in China:
1. "Convenient and fast" tea bag has a strong inclusiveness and expansibility. Pure tea, fruit-flavored, aroma-flavored and health-care tea bag can provide a wealth of varieties to meet market demand.
2. Tea bags are suitable for brand operation and for the development of domestic tea brands. In large and medium-sized cities, economically developed cities and fast-paced cities, the market demand for tea bags is increasing. The development of tea bags can meet the basic needs, conform to market-oriented brand operation, make tea to standardized and industrialized commodities development, enterprise brand operation of products, demand, market operability. At the same time, in the process of creating tea bags brand will accumulate enough brand experience for the comprehensive promotion of enterprise brand strategy to create conditions.
3, increase the added value of tea and industrial economic benefits. Sales of loose tea, no brand of the day so that Chinese tea enterprises suffer, they can only rely on wholesale small profits, product value, profit is very low. The development of the tea bag industry will create high value-added industrial economic benefits for the huge tea produced in Guizhou.
4. In recent years, the research of tea science in the world shows that some Chinese tea has good effect on human body, such as green tea has anti-cancer effect. This will create favorable conditions for China to further expand the tea culture to the international market, especially in the developed countries in Europe and America. The development of tea bags in Europe and America is self-evident.
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